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Gleason/Calise/Associates has appointed former client Laura Shepherd as chief operating officer, a new position.
Shepherd comes to the Dallas agency from Mary Kay Inc., where she supervised a 45-person in-house creative staff and led marketing communications and media relations at the cosmetics company. Prior to that, Shepherd was a senior vice president at Publicis in Dallas, where she worked for 12 years.
Shepherd said she joined the agency late last year to help the company “reinvent” itself.
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