Gleason TV Carries On

With an eye-opening analogy using toddlers and pets, Gleason Calise Associates here will introduce cable TV audiences next month to the animal carrier products of client Doskocil Manufacturing.
A 30-second debut spot–the client’s first for its PetMate dog and cat carriers–is aimed not only at brand building, but increasing category awareness for the issue of animal safety while traveling, according to the Arlington, Texas-based client.
The commercial begins with a young boy cavorting in the front seat of a moving car, hanging out the window while his mother giggles over his cute antics.