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Gleason Calise Associates (GCA) is in Doskocil Manufacturing’s doghouse–and it couldn’t be happier.
Following a lengthy agency review that included speculative creative work, the Dallas shop has taken home the full-service marketing account of the Arlington, Texas-based pet products supplier.
GCA is charged with branding Doskocil’s line of durable-plastic pet carriers and other goods, plus the igloo-shaped dog shelters the company now markets following its merger with Corona, Calif.-based Dogloo last fall. The agency will be responsible for broadcast and print creative chores, plus strategic planning, media and public relations duties.
Account billings were undisclosed, but sources said spending was not expected to exceed $5 million in the first year.
“It puts us in a new category in pet care, which is a $1 billion-plus industry,” said GCA chairman Charlie Calise.
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