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NEW YORK — GlaxoSmithKline has asked its roster agencies how they would achieve marketing efficiencies if given more money, according to a preliminary questionnaire.
The pharmaceutical company is reviewing roster shops for a possible global consolidation of creative work on ads pitching its drug brands to consumers and health-care professionals. Roster agencies include Grey Worldwide, Ogilvy & Mather, McCann-Erickson and Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
“As with any newly merged company, we’re sitting down and reviewing the company’s list of vendors, including the ad agencies, and seeing if there are opportunities for improvement,” said client representative Mary Anne Rhyne.
She
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