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By Cristina Merrill and Jim Osterman
NEW YORK–Glaxo Wellcome has narrowed the contenders’ list for its consolidated $100 million domestic media planning and buying account.
Sources believe the contenders selected from the original 20 agencies and media buying services are: J. Walter Thompson; Grey Advertising; TeleVest, a unit of D’Arcy Masius Benton & Bowles; and The Media Edge, a unit of Young & Rubicam, all in New York; and Western International Media in Los Angeles.
Glaxo’s media business is currently split among eight to 10 shops nationwide, including Rockett, Burkhead, Lewis & Winslow (RBL&W) in Raleigh, N.C.
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