Gladiators Give Thumbs Up to Building 4

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ATLANTA Building 4 has won the agency face-off to promote ticket sales for the Gwinnett (Ga.) Gladiators, the client confirmed.

The Atlanta agency bested area rivals Teamworks, which handles advertising for the Georgia Force, Gwinnett’s arena football team; design shop Wow Appeal in Dunwoody, Ga.; Firefly Creative in Atlanta; and Fair and Tripp in Duluth, Ga.

Billings are less than $1 million, sources said.

Work for Georgia’s newest minor league hockey franchise is expected to break in September in time for the team’s first game against the Augusta Lynx.

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