Giving Sports Fans The Finger

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If you’re going to contribute something to the culture, it might as well be an enormous foam-rubber “We’re No. 1” full-body suit.

The Concept Farm in New York created the hilarious prop—called the “Knuckle-Head” —for an ESPN/T-Mobile TV spot this year, and it was a huge hit on the set. “People were going off about it, saying, ‘This is hysterical! You gotta make more of these!’ ” says farmer Griffin Stenger. So the agency did.

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