Giving Boston Gas A Service Edge

Cohn Godley Breaks Inaugural Work for Energy Supplier’s New Unit
BOSTON–ServicEdge, one of the first companies to emerge from the deregulation of the utility industry, has unveiled its debut advertising campaign from Cohn Godley Norwood in Boston.
Headquartered in Burlington, Mass., ServicEdge is a division of Eastern Enterprise, the Weston, Mass.-based holding company of utility and transportation companies, including Boston Gas. ServicEdge was formed to sell the services of Boston Gas.
Cohn Godley last year was awarded the estimated $3 million assignment to introduce and brand the newly created company.
“Our commitment, your comfort” is the tagline for the campaign, which consists of print, outdoor and radio advertising as well as a Web presence and what Cohn Godley’s senior vice president of marketing Ken Dec calls a “significant” direct mail component.
Two print ads now running in The Boston Globe, Quincy Patriot-Ledger and other newspapers tout the reliability and availability of the company’s service technicians....