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The creatives at TBWA\Chiat\Day may not appreciate Fuse’s vulgar parody of their iPod campaign, but when it comes to disrupting their own icons for fun, the sense of humor can easily SHIFT_ into overdrive.
To advertise the TBWA\Chiat\Half\Day Bash, an agency party set for this Thursday afternoon, executive creative director Rob Schwartz and cohorts invented a logo (“24-7-364.5”) and monkeyed with some of the shop’s most famous images to get across the idea of relaxation.
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