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Southern Californians, desperate to cut down on air pollution in the skies and congestion on the roads, are actually sharing rides to work. Kresser/Craig, Santa Monica, Calif., began running a multi-media ad campaign for L.A. County’s Team Rideshare program in January. Since then, Caltrans traffic engineers who monitor car pools on Thursdays as part of the Team Rideshare effort, have reported a 15% increase in the number of car pools in L.A. County. Are you buckling up with a friend at least once a week?
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