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Giordano Advertising has notched $7 million in new billings this fall, winning accounts ranging from frozen seafood to an automotive HMO.
The Charlotte, N.C., retail specialist won lead agency status for Rich SeaPak, North Carolina’s 5-A-Day Council, AutoPact and The Villages at Kinderton.
“We won because of our ability to execute at the retail level,” said agency president Andy Giordano. “We understand the channels and do customer-specific marketing.”
Rich SeaPak in Saint Simons Island, Ga., is one of the leading frozen shrimp processors in the U.S.
Giordano’s national trade and consumer print campaign for the brand will kick off next spring, tied to the Lenten season, a prime selling period for frozen seafood.
The agency won the estimated $2 million branding business, in part, because of a counter-seasonal promotion that boosted sales and opened new distribution channels for SeaPak products.
North Carolina’s 5-A-Day Council is a social service agency partially funded by monies derived from...
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