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NEW YORK Gibson Guitar has hired Omnicom Group’s DDB to handle creative duties on its account, five months after splitting with Interpublic Group’s Carmichael Lynch.
The creative will consist of broadcast and interactive ads, DDB said. Billings were not disclosed. The company spent nearly $3 million in major measured media last year and almost $4 million through the first eight months of 2006, according to Nielsen Monitor-Plus.
Carmichael Lynch in Minneapolis had handled the brand since 2000.
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