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Gibson Musical Instruments is interviewing agencies across the country with the aim of adding another shop to its roster, said Terry Tirres, corporate director of creative services.
Currently, the Nashville, Tenn.-based company uses several agencies on a project basis, including Lightstream, Knoxville, Tenn.; Gyro Advertising in Philadelphia; and Red Sky Interactive in San Francisco, Tirres said. “We’re not looking to put anyone on a retainer, but we’d like to have more agencies to select from,” she said.
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