Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Carmichael Lynch takes a subcontinent turn at the exotic in a new television commercial for Gibson guitars.
The spot, shot on location at a palace in Mumbai, India, continues the company’s strategy to present its guitars as the ultimate gift. The 30-second execution depicts an opulent Indian celebration. As an empress tries to impress her husband with luxurious gifts ranging from an oil portrait and jewelry to a Rolls Royce, he shows only apathy. When his attention is drawn to a musician playing a Gibson guitar, she commandeers the instrument as the perfect present.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in