GibbsBaronet Answers Call Of PageMart

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GibbsBaronet has been assigned creative branding duties on PageMart Wireless’ $2.5 million advertising account, according to the Dallas agency.
In a statement issued to Adweek, shop principal Willie Baronet said the assignment will also include strategic planning to aid the recent launch of PageMart’s $400 million two-way wireless data network.
The PCS service will be marketed as “guaranteed messaging,” which allows paged communications to be stored by the network for up to 96 hours.
“PageMart offers [us] the rare opportunity to take a new, trail-blazing wireless product .


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