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How to convince kids science is fun, and even harder, how to draw New Yorkers to a museum in New Jersey? The answer: erect a 15-foot high fiberglass brain beside a major highway.
Commissioned by New York’s Pedone & Partners for the Liberty Science Center in Jersey City and currently en route from Florida, the jumbo lobes will be mounted on a billboard (shown here) at the Jersey entrance to the Holland Tunnel.
The ad is the latest execution in a campaign for the LSC inspired by pulp science-fiction movies and novels of the 1940s and ’50s.
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