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By Angela Dawson
LOS ANGELES–Giant Bicycle has hired Hammerquist & Saffel as its agency after a review of West Coast shops.
The Seattle agency prevailed over finalist dGWB in Irvine, Calif., according to sources.
The account, with annual billings of about $2-3 million a year, previously was handled by Bozell Worldwide in Costa Mesa, Calif. The incumbent did not defend the business.
The company sought an agency to boost its brand in a variety of ways, through ads, catalogs,
merchandising and promotional and in-store materials.
‘We were looking for (an agency) with an integrated marketing approach,’ said Jim Simmons, who took over as Giant’s director of marketing last summer.
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