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EarthQuake Media, an integrated media solutions agency in New York, has hired Jeff Giacchetti as account services executive. Giacchetti will spearhead EarthQuake’s new-business initiatives and account management activity in the sports category. Giacchetti joins EarthQuake from VNU Business Marketing in New York, where he developed and managed advertising and marketing campaigns for accounts such as Reebok, Benetton, Skechers, Major League Baseball and the National Football League. An account manager, his responsibilities included market research and analysis, strategic media planning and buying, budget management, advertising and promotions, public relations and trade relations.
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