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Campaign Positions Zeum as a Destination
SAN FRANCISCO–Gardner, Geary, Coll & Young has launched a TV and outdoor campaign in the Bay Area to promote the opening of Zeum, a new visual, media and performing arts center designed for young people. Billings are under $1 million.
“The campaign is really meant to intrigue teenagers and make them see Zeum as a destination place,” said agency account supervisor Jill Byron.
A group of 10- and 30-second TV spots for Zeum use grainy, 1950s-style film footage backed by cheery instrumental music representative of the era.
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