GGC Preps Summer Push for New California Casino

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The Rolling Hills Casino has yet to open, but it’s already taking aim at other Indian casinos as it readies a summer campaign from Gardner Geary Coll.

GGC in San Francisco won the account last October after a review that included crosstown shops Grant, Scott & Hurley and Leagas Delaney and undisclosed Oregon agencies.

Billings were initially estimated at $2 million, but spending may rise if the casino prospers. The casino, which will open in June or July, is operated by the Paskenta Band of Nomlaki Indians and will include 650 slot machines and 12 gaming tables.



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