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Moving away from the buttoned-down approach taken by its former agency, Fireman’s Fund Insurance Co. has called on Gardner Geary Coll to launch an aggressive national print campaign that suggests competitors often undervalue insured objects.
The print ads, set to break in August in national magazines, are the first work for the client from the San Francisco agency. The shop landed the account last summer after hiring several senior staffers from the company’s previous shop, the now-defunct Katsin/Loeb.
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