GGC Changes Name, Adds Executives

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CHICAGO Gardner Geary Coll has been renamed Maiden Lane and has added three top executives, said president Bob Gardner, who founded the independent shop 28 years ago.

Gardner used the opportunity, made symbolically the day after the Fourth of July, to tout the value of being an independent shop.

“The clients we really want, in the $25-50 million range, are the ones getting neglected by the holding company,” Gardner said.

The agency’s name is now the same as the street on which its offices are located.





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