Getting a Fresh Glimpse At Car Buyers' Wish Lists

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With all due respect to in-vehicle Internet access, consumers rank it well below safety features when listing the items they want in a new car. In a J.D. Power and Associates survey, 30 percent said they’re “definitely interested” in having run-flat tires on their next new vehicle. (The poll was conducted among people who’ve bought or leased at least one new car or light truck.) Another 57 percent are “probably interested” in this feature. Side-window security glass had similar appeal, with 28 percent definitely and 58 percent probably interested in it.

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