Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New YORK—A little history may have gone a long way toward deciding Gateway’s estimated $250 million media buying and planning review in favor of Initiative Media last week.
Initiative, Los Angeles, prevailed after a two-month search that included several national media agencies, including New York shops Media Planning and incumbent Universal McCann. The company has decided to keep creative in-house.
“We are extremely pleased to continue building our business with a marquee name like Gateway,” said Carolyn Bivens, Initiative’s president and COO.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in