'Get a Mac' Rules Belding Awards

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LOS ANGELES TBWA\Media Arts Lab won the Sweepstakes Prize at the 41st annual Belding Awards for its “Get a Mac” campaign on behalf of Apple.

The work also won the Grand Effie for advertising effectiveness.

The iconic spots feature John Hodgman and Justin Long, who banter about the differences between the computers. Not only did the work win the Sweepstakes Prize (for best of show), it was also voted the best television campaign and won honors for several ads in the series.

“This





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