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LOS ANGELES Following a brief review, the IFP/Los Angeles Film Festival has tapped independent WongDoody to create a multifaceted ad campaign for its 2005 program, the agency said Wednesday.
The agency said it competed against at least three other “high-profile” Los Angeles-area shops. Based in Seattle, WongDoody will handle the account from its Los Angeles office.
Scheduled for a spring break, WongDoody’s campaign—including television, radio, print, movie trailer and interactive work—will be spearheaded by creative director Michael Boychuk.
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