Gerity Goes to SFGT

SFGT in Philadelphia has recruited David Gerity to fill the new position of group account director, responsible for logistics provider IFCO North America’s Pallet, Crating and Container System divisions and for new business development. Gerity, 48, was senior vice president and management representative on Verizon Wireless at McCann Erickson in New York, where he played a lead role in developing the “Can you hear me now?” campaign. Before that, he led mid-Atlantic regional divisions of PepsiCo’s Pizza Hut and Taco Bell.