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Cole Henderson Drake to Upgrade Getaway
ATLANTA–Lake Lanier Islands Resort has awarded Cole Henderson Drake its advertising account, as it seeks to reposition the facility from a family day trip to an extended-stay, premier destination.
“We want to take them from where they are right now, which is more of, say, a water park, and make it more of a four-star resort,” said the Atlanta shop’s new creative director, Chris Jacobs, who recently arrived from The Martin Agency in Richmond, Va.
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