Georgia Power Hits the 'On' Switch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS A Fitzgerald + Co. campaign for Georgia Power highlights the word “on” to illustrate the tagline: “We’re on so you can be.”

Launched this week, the campaign includes two 30-second TV spots, as well as print and interactive ads, and will expand into radio and outdoor in January, the Atlanta-based agency said.

Against a backdrop of Georgia scenery and shots of Georgia Power workers and facilities, words incorporating “on” such as “conservation,” “education,” “environment” and “constant” are shown.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in