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Asks Public to Remain ‘True Blue’ via BBDO South’s ‘Gas Guy’
ATLANTA–With an advertising war chest of $20 million through 2000, Georgia Natural Gas Services is preparing to defend its turf in a soon-to-be deregulated environment.
The first shot will be fired Oct. 15 when the company, through its Atlanta-based agency BBDO South, breaks a television campaign introducing “Gas Guy,” the client’s new and frequently overzealous spokesperson.
Georgia Natural Gas Services (GNGS) is the marketing arm of Atlanta Gas Light and the new name consumers will have to know if they intend to retain that company as their energy provider.
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