Ex-Evans Principal to Retire From Dallas' Publicis at Month's End
DALLAS--Winding down his transitional duties with the Publicis office here, senior principal and former Evans Advertising & Public Relations president George Arnold said last week he is retiring at the end of this month.
Arnold, 56, has been with Publicis since the French-owned network absorbed Evans' $320 million parent EvansGroup into its operations this summer. Arnold had spent 25 years at Evans in Dallas, an ever-evolving shop that changed hands and nameplates regularly since 1973. It was at $50 million in annual billings at the time of the Publicis buyout.
"It clearly had to do with the acquisition," said Arnold of his retirement decision. "Since EvansGroup was acquired with cash, and I had a good number of shares in EvansGroup, I didn't have to work anymore."
Arnold said he would "probably not" take on consulting projects. He has been working part-time at Publicis, helping to close the books on Evans' operations.
Arnold was at the helm of Evans and its numerous precursors during most of his career there. He joined Norsworthy Mercer & Kerss in 1973, and assumed the presidency and ownership status in the early 1980s when it was Arnold Harwell McClain & Associates.
"We were a very high-profile agency in the 1970s and '80s," said Arnold. "We were primarily a local agency whose clients were right here."
The shop usually won a host of annual creative awards, he said, but the regional and national growth of Dallas clients during the 1980s began to require expanded market capabilities. In 1986, the Salt Lake City-based EvansGroup network bought Arnold's shop when it was known as Arnold Foster Shero & Carrithers.
The EvansGroup office in Dallas later changed to Evans Marketing Communications to avoid conflict with a similarly named shop here not affiliated with the national network. It briefly became Evans/MBRK in late 1996 when Arnold and Dallas-based MBRK owner George Michael united their advertising operations into a $50 million agency and worked as co-managers.
Within a year, the agency was dubbed Evans Advertising & Public Relations, when EvansGroup officials let Michael go and Arnold retained sole management duties.