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ATLANTA Without a review, Genworth Financial has hired The Martin Agency to lead its advertising efforts, the shop said.
The account previously was held by Klamath Communications in New York, a division of WPP Group’s Landor Associates in New York. Klamath was formed last year to service the Genworth account and produced a $25 million ad campaign using tennis star Andre Agassi and his wife, Steffi Graf. The couple is under contract to Genworth through 2007 but the company said it has not decided how they will be used in future work.
Interpublic
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