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CHICAGO Food maker General Mills is getting into the weight-loss business with a new program, dubbed “A brand new you.”
The program, which launched this week, was inspired by an employee program—labeled the “10/10 Weight-Loss Challenge”—introduced in January 2004. During the program, nearly 500 employees of the Golden Valley, Minn., company collectively lost nearly 3,000 pounds.
“The 10/10 Challenge couldn’t have come at a better time for me,” said Mark Addicks, General Mills’ chief marketing officer in a statement.
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