Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Geico’s cavemen have attained silver-screen status. Cinema advertising company Screenvision and Horizon Media have partnered to deliver a two-minute spot set to debut during Screenvision’s national digital pre-show, marking the first national cinema foray for the auto insurance company.
The long-form ad bows this month as part of Screenvision’s annual SCREAMvision, a Halloween-themed digital pre-show. Geico’s lead creative shop is The Martin Agency, and that shop has crafted most of the work featured in the popular cavemen series.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in