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DALLAS Geico’s offended caveman stands up for himself in a new 30-second television spot from The Martin Agency.
Titled “Topic,” the commercial is the second in the revived caveman campaign for the online insurer.
Offended by Geico’s faux ad slogan, “So easy, a caveman can do it,” a sharply dressed, modern-day caveman seeks to correct the primitive stereotype in a TV news interview.
On a TV screen mimicking cable news programs, a commentator questions the caveman’s sensitivities over the ad slogan.
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