Geico Viral Visits Caveman's Crib

NEW YORK Geico is extending its Caveman franchise built with TV spots in a viral campaign that uses interactive video.

At www.cavemans-
crib.com, launched a week ago, visitors are greeted by the well-known, urbane Caveman, clad in a robe, who hurries off to a shower. He invites the visitor to peruse magazines on the coffee table. The Flash site gives control to the user, allowing them to do everything from read what’s on the Caveman’s computer, change songs on his iPod, wander into other rooms, turn the pages on his books and magazines, even rearrange word jumble magnets on his refrigerator.