The documents, filed late last month, show Geer DuBois owing television stations $2.37 million, magazines and newspapers $2.03 million and outdoor companies slightly more than $377,000. In addition, the filings reveal a handful of media companies owe Geer DuBois about $74,500.
The TV companies demanding the highest sums from the agency include CBS, which is owed $189,040; Raycom, $170,859; CNN, $123,920; NBC, $123,888; and ABC, $113,610.
The bankruptcy court documents state Geer DuBois owes Playboy $101,597, Scientific American $99,875, Business Week $99,119 and Self$64,157.
Among the outdoor companies leading the creditor list are Gannett, owed $83,253; TDI Inc., $67,920; and Ackerley Communications, $54,666.
Under the media reimbursement system known as sequential liability, which was endorsed by the American Association of Advertising Agencies, advertisers are liable for payment if they have not already paid the agency.
Geer DuBois' former clients-- many of which either declined to comment or did not return phone calls last week--may or may not be left holding the bag.
Copyright Adweek L.P. (1993)