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Upcoming Multimedia Branding Message Will Be a ‘No-Brainer’
BOSTON–Leveraging its success in the dot-com marketplace, Gearon Hoffman has been named agency of record for FreeScholarships.com, a subsidiary of MathSoft, a maker of scientific and engineering software.
The Boston agency was selected for the account following a review of undisclosed shops. The budget will be in the $5-7 million range, according to Bob Hoffman, president of Gearon Hoffman.
The shop is charged with crafting online and offline campaigns. Gearon will oversee traditional media placements.
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