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BOSTON A pair of humorous 30-second TV spots for Tufts Health Plan target often overworked and unappreciated human resources professionals trying to make decisions about corporate medical plans.
“The Wizard” parodies The Wizard of Oz with an overbearing, ogre-like boss placated only when he learns that switching to Tufts will save the company money and give employees more choices about their coverage. The same points are made in “The Wheel,” which shows a beleaguered HR director trapped in a huge wheel like those found in hamster cages.
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