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Gearon Hoffman this week launches its first national campaign for Lernout & Hauspie Speech Products.
The print effort touts the latest version of VoiceXpress, language recognition software that lets users type on their personal computers by talking.
Spending will be $2-3 million, said agency president Bob Hoffman. The Boston shop picked up creative duties for the Belgium-based client’s U.S. operations without a formal review, Hoffman said. Initial introductions were made by an executive who had joined Lernout & Hauspie from Gearon Hoffman client AllEnergy Marketing, Hoffman said.
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