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After appearing as a cartoon character in broadcast and print campaigns for nearly a decade, George Brown is retiring from the ads that tout Brown & Co., the brokerage firm he founded in 1960.
“The desire was to extend the brand beyond his personality,” explained Bob Hoffman, president of Gearon Hoffman in Boston, which has handled the client’s account for more than 15 years.
Annual ad spending is in excess of $10 million, Hoffman said.
The agency’s latest effort for Brown & Co.,
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