Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Agency Returns to Banking With Regional B-to-B Assignment
BOSTON–Gearon Hoffman president Bob Hoffman dismissed revenge as a motive, but he couldn’t suppress a chuckle at the thought of taking on former client Sovereign Bank now that his agency has been retained by Capital Crossing Bank.
“We’re going to give the big banks a run for their money on the business-to-business side,” Hoffman said of the agency’s upcoming campaign.
Capital Crossing, Boston, which changed its name last year from Atlantic Bank & Trust, has tapped Gearon Hoffman, Boston, for a brand-building effort set to break in October.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in