Gearon Hoffman Refines Message for Brown & Co.

Gearon Hoffman is introducing a campaign for discount brokerage Brown & Co. with the tagline, “I believe in the market. I believe in me.”

Eight 30-second TV spots tout benefits such as $5 market equity orders, low option rates and 10 percent volume rebates for the Boston-based client, a unit of J.P. Morgan Chase & Co.

As with prior Brown & Co. campaigns, the new effort—which has begun to break nationwide—targets individuals who prefer to handle their own investments.

In one spot, a woman says, “I believe making a greater effort earns me a greater reward … like $5 online equity market orders at a site built from the ground up to give me the tools to trade smarter and manage my accounts better.”