CHICAGO Gear for Sports, an apparel supplier for the resort, campus and corporate markets, has named Muller + Company its lead agency, the shop said.
The Kansas City, Mo., agency will develop branding, marketing strategy and creative.
"Gear for Sports will be one of our largest accounts," said John Muller, chief executive officer of the agency, in a statement. Billings on the account were not disclosed.
Muller's other clients include Bushnell Performance Optics, Hallmark Cards and Rawlings Sporting Goods.
Gear for Sport has grown from a small sportswear business based in Lenexa, Kan., to a national competitor with more than 1,000 employees.