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GE Aviation Unit Pins B-to-B Wings On Baltimore Shop

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General Electric subsidiary Middle River Aircraft Systems has hired Eisner Communications for its business-to-business marketing account.
The client supplies equipment to the aeronautics industry.
"We're going to leverage their brand and build on their 70-year heritage as the time-proven supplier of thrust reversers and jet engines to domestic and international customers," said Eisner vice president Abe Novick.
Novick said Eisner is currently analyzing its new client's needs. The agency's first work is expected to appear during the second quarter.
Both companies are located in Baltimore, where several undisclosed agencies pitched the account. Billings have not been determined.
--T.W. Sieber