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In its first work for the company, Gabriel deGrood Bendt exaggerates tough-guy be havior to depict the strength of Zebco’s Rhino brand fishing rods and reels.
“We were looking for a simple way to reinforce the toughness of the tackle,” said creative director Tom Gabriel. “It’s not all that different from other male-oriented products.”
A 30-second television spot airing during NASCAR programming on Fox Sports Net and during cable fishing shows showcases the differences between Zebco and its competitors through its potential customers.
In the commercial, a “tough”man prepares to shave using a large knife.
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