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DALLAS Dieste Harmel & Partners reflects on the power of lines in its latest Hispanic television spot promoting Gatorade as a drink for athletes who have the will to win.
The 30-second commercial from the Omnicom-backed shop in Dallas utilizes special effects to transition from one line used in a sport to another. It opens with an outfielder racing to catch a baseball before it goes over the home run line, which becomes part of a street court where a basketball player charges to dunk a ball.
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