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Gateway 2000 could use an agency other than lead shop D’Arcy Masius Benton & Bowles to handle the $5-10 million account of its newly formed major accounts division. Executives at the client said, however, that the informal search now under way will not expand to creative and media duties for its other units now handled by DMB&B.
North Sioux City, S.D.-based Gateway is talking with J. Walter Thompson and Leo Burnett USA, both in Chicago, as well as DMB&B about ad duties for the new unit, sources said.
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