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BOSTON Gateway has hired Kristen Simmons for the newly created position of senior vice president, consumer marketing, the company said on Wednesday.
Simmons, 35, had been with Ford’s Mazda North America unit as vice president of marketing, and she is credited with helping to develop the brand’s well-known recent campaigns that revolve around the phrase “Zoom Zoom.”
In her new role Simmons “will be responsible for all of Gateway’s consumer marketing strategy, planning and execution,” Gateway said in a statement.
She
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