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LOS ANGELES — Personal computer marketer Gateway has fired its creative agency, Siltanen /Keehn, El Segundo, Calif., after 10 months, the agency confirmed.
The San Diego-based client said that it is moving creative duties to the Arnell Group in New York and does not plan to hold a review for the $180 million-plus account. Two new spots from Siltanen /Keehn broke this week airing with a new tagline, “Gateway. A Better Way.”
A Gateway representative said that the new ads include design work created by the Arnell Group, part of Omnicom Group.
Siltanen/Keehn
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